Wednesday, March 31, 2010
Search Engine Marketing Expands Your Reach and Deepens the Connection with Your Customers
The long-term success of your online marketing campaign depends on how well your site is networked with the online economy. Successful networking in the online economy can be achieved with an effective Search Engine Marketing campaign. Backbone develops effective Search Engine Marketing campaigns that encompass both organic and paid advertising initiatives that resonate through your organization and reach your prospective customers. Additionally, Backbone provides the tracking and reporting necessary to measure and demonstrate your return on investment.
A successful organic/natural or editorial campaign known as Search Engine Optimization (SEO) is a long-term strategy that leads to a significant increase in search engine traffic and the growth of your business. It is important that any SEO strategy resonates throughout your entire organization where all marketing, advertising or public relation initiatives utilize the same language and key phrases when reaching out to existing or prospective customers. This consolidation of efforts will drive search traffic to your site by those seeking more information about your product or service.
Search engine optimization is both an art and a science. Backbone utilizes the most up to date white hat techniques and applies its expert knowledge to develop all-inclusive campaigns that address all components including three major considerations: accessibility, relevancy and popularity.
Backbone's optimization services ensure that your website is fully accessible to visitors and search engines. Our Search engine and development experts can analyze and update your website's architecture, internal links and code to meet accessibility and W3C web standards.
As in traditional media sources, content is king. Backbone's optimization strategy includes initiatives to make your website the most relevant place on the web for your product or service offering. These recommended initiatives ensure that your website's content is relevant, keyword-rich, fresh, ample and informative.
Your website's popularity also plays an integral role in search engine rankings. Popularity is determined by quality external links pointing to your website. Backbone's optimization service includes a link analysis and strategy that will help you garner authoritative links and increase your website's popularity.
Search Engine Marketing also includes paid advertising initiatives such as Pay-per Click (PPC), pay for inclusion, banner ads, affiliate marketing etc. Paid initiatives are quick to launch and can reach those searching for information on particular product or services. Backbone's experts are versed in all major PPC services, and our qualified AdWords professionals can develop, overhaul and manage efficient and effective paid campaigns.
Our areas of expertise include the following services that are all designed with one goal in mind - growing your business.
Search Engine Optimization
Linking Strategies
Consulting
Online Advertising
Corporate Blogging